Tuesday, April 22, 2008

It is all about price

For those homeowners whose houses have been languishing on the market for the past six months or so or maybe even more than a year I have some advice.

YES IT IS ALL ABOUT PRICE!!!

From Anna Maria Island to Longboat Key and back through Manatee and Sarasota counties you see a bunch of homes where the owners were unwilling to drop their prices.

They were told to do so by the first real estate agent they hired. They probably punted them to the curb and right now I have seen homes on their third and fourth agents.

Why? They think selling their home is all about marketing. No, it's not.

IT IS ALL ABOUT PRICE.

Even in this very strong buyer's market I have been involved in multiple offer situations. I have seen houses and condominiums have contracts within hours of a price reduction.

Everything will sell at a certain price.

As a buyer's specialist I have clients like a lot of agents ready and willing to purchase properties, they are just waiting for right price.

So what do seller often do. Keep the price high so they have negotiating room.

This is wrong headed thinking.

The short sale, foreclosure and astute seller down the road is dropping their price every 30 days or less.

Here is the analogy. How do you stop a Slinky going to down the stairs. You get ahead of it. Same with pricing your house to sell. You need to be the best deal on the market.

In the market for seller and buyers there is only one thing to know.

IT IS ALL ABOUT PRICE.

All the best
Greg Owens PA
Keller Williams Realty of Greater Manatee
941.932.6343
greg@teamworksfla.com

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